In this blog, we’ll take an in-depth look at how we helped a wholesale food industry client streamline their deals process. The client, Shared-X, needed a better way of showcasing the farmers they work with. We solved this issue with one of our products, improving the position of farmers and giving Shared-X the tools they needed to fulfill their own mission.
- Who Did We Help?
- The Challenge
- The Solution
- The Results
- What is Artos Marketplace?
Who Did We Help?
Shared-X works with farmers in Colombia and Peru to ensure they receive the premium prices their high-quality coffee deserves.
Artos is working in the food industry to open up markets to everyone, improve equality across the supply chain and ensure sustainable goods reach the end consumer. Shared-X shares this belief, making them the perfect partners to work with.
Shared-X’s mission is to bring equality and price transparency to the farmers they work with. They want to prioritise sustainability by highlighting the lifecycle of a coffee bean as it makes its way from the farm to our cups each morning.
They had no way of showcasing the quality of the coffee the farmers were growing in a scalable way. This meant the roasters who were interested in buying the coffee had no real way of knowing which batches were better than others.
Farmers weren’t part of the negotiation process. In fact, the entire market linkage was a problem that needed to be addressed. Shared-X wanted to facilitate better negotiations that would be fairer for everyone involved and put farmers in the spotlight. They wanted to do this with technology – and that’s where we came in.
Artos suggested the use of our B2B marketplace. This would let Shared-X act as a third-party facilitator who could provide trust when establishing relationships between farmers and the roasters who are interested in a sale.
The Artos marketplace lets farmers put their product front and centre, allowing them to tell their story. By outlining important attributes, adding product imagery and detailing the origins of their farm, users can give roasters all of the information they need to make a decision.
Our system also allowed farmers to upload vital certificates that buyers often look for. The system would automatically verify and display organic and fairtrade information without the farmer having to pass this information manually.
Buyers can now understand both Shared-X’s story and the stories of the farmers they’re buying from. They can trust the information they’re seeing and choose batches based on attributes that are most important to them. This process would typically take a lot of back and forth between parties. Now it takes place quickly and efficiently.
Importantly, the farmer is now a key part of any negotiation process. Previously overlooked, they will gain full visibility of all deals and can ensure they’re getting premium prices for their produce. In fact, all stakeholders will easily see all costs associated with the sale so there aren’t any unnecessary disputes or surprises down the line.
By involving farmers at every step of the journey, Shared-X can build trust across all members of the supply chain and work towards removing the inequality that occurs too often in the industry. The platform truly highlights the farmers’ work and shows why the coffee produced is such a speciality product, and worth every dollar.
We’ve only recently started working with Shared-X, so it’s perhaps a little early to think about the product’s results. However, we’ll judge its performance on how easy it is for deals to be carried out between farmers and roasters.
If the farmers can tell their story in a far more effective way, then it’s a clear success. Previously, they were overlooked and felt as though they were dictated to rather than negotiated with. Now, they’re a vital part of all negotiations and have complete visibility into everything that’s happening.
We’ll also keep track of how well our system will provide test results when approving the quality of produce. A simplified results system will build trust between all parties and ensure roasters are completely happy with the coffee that arrives.
We’ll add to this use case as time progresses, but we’re confident the technology Shared-X is now utilising will make a huge difference in South America and across the entire supply chain. Keep an eye on our use cases page in the future as we add more updates on how things are progressing.
What is Artos Marketplace?
Artos Marketplace is an eCommerce platform that effectively showcases products and generates new business. By using video, images, certificates and other product attributes, sellers can provide buyers with all of the information they need to make a purchase. This can take place far quicker than if it was being done the traditional way; with long phone calls and site visits.
Selling Agrifood products can be a time-consuming process because building trust with new customers isn’t easy. Artos Marketplace helps because everything a buyer might need is in one easy-to-access place. With access to all of this information, buyers can make purchases confidently and quickly.
You can prove product quality, showcase sustainability and generate new business even while you’re busy working elsewhere. For more information on Artos Marketplace and how it can transform the agri food business deal process, visit our product page.
Alternatively, if you’re interested in working with Artos and want to see more of our work, check out the Use Cases page, which highlights how we can use creative problem-solving and years of expertise to find solutions to your challenges.
Get in Touch Today
If you have any questions regarding this use case or you’d like to discuss a similar challenge faced by your organisation, don’t hesitate to get in touch with our experts today. We’re on hand to deliver creative solutions.