We’re excited to announce a partnership with the Vegan Trademark to revolutionise deal discovery and financing for the food and drink industry. This partnership will give a boost to Vegan Trademark holders by helping them find the brands, buyers and deals they need to grow. 🚀
Acting as a dating app for food and beverage businesses, Artos works to match ethical brands – from vegan burgers to sustainable gin – with premium buyers around the world. Artos solves two of the biggest problems faced by ethical food and drink brands: deal discovery and deal financing, in a rapidly growing industry, disrupting the status quo.
The Vegan Trademark is part of The Vegan Society, a registered educational charity whose co-founder Donald Watson defined the term ‘vegan’ in 1944. Since 1990, the Vegan Trademark has been helping users identify whether products – such as cosmetics, clothing, food, drink, household items – are free from animal ingredients.
Today’s partnership between Artos and the Vegan Trademark means that Trademark holders within the food and drink industry can use Artos to find and service the B2B trade deals they need to get discovered, access financing and grow. On the Artos marketplace, sellers can easily showcase their brand quality and be automatically matched with buyers that are seeking high-quality sustainable, organic, or vegan food and drink brands.
Smaller, independent food and drinks producers, as well as more established and up-and-coming ethical brands, often face difficulty in being discovered by the right buyers. This is typically due to the lack of infrastructure smaller brands have at their disposal. In an industry at odds with consumer demands for more sustainable, ethically sourced products, discoverability has become a key challenge. Distributors, who traditionally facilitate the relationship between suppliers and retailers, are often prohibitively expensive, costing up to 40% of the value of a deal.
Additionally, when brands are eventually discovered by big food service and retailer buyers, they don’t always have the tools and resources available to finance the deal and carry it across the line. Banks and other lenders usually take fees in the region of 20-30% on trade financing, making it almost impossible to deliver on larger deals that help growing ethical brands become the category leaders we need in a sustainable world. Due to these costs, 65% of deals are unserviceable, resulting in $500bn USD of potential annual revenue lost to the bigger more established brands.
This collaboration means that, from today, Vegan Trademark holders within the food and drink industry can use Artos to find and service the B2B trade deals they need to grow and capture the booming vegan market which is doubling in size every year.
Annika Monari, CEO of Artos, says, “We couldn’t be happier to partner with the wonderful people at the Vegan Trademark. This collaboration will help make the discovery and financing of deals easier and more accessible for Vegan Trademark Holders in the food and drink industry. At Artos, our goal is to build a more sustainable world of food and drink – partnering with a universally trusted brand like the Vegan Trademark takes us a step closer to achieving this.”
Steve Hamon, Head of Business Development, The Vegan Society, says, “We’re very excited to be working with the great people at Artos to further support our Trademark Holders within the Food and Drink industry. It is important to us to help our Trademark Holders grow and collaborating with innovative brands like Artos allows us to do just that. “
Brands registered with The Vegan Society’s Vegan Trademark will become more discoverable to wholesale food retailers and food services buyers, and access to financing in order to help them manage their new deals. On top of the partnership, the Vegan Trademark team will, where appropriate, introduce both current Trademark holders and future applicants to Artos. Artos will also promote the benefits of the Vegan Trademark and encourage their existing clientele to register.
If you have any questions regarding the Vegan Trademark partnership or Artos Marketplace, you can schedule a quick call with us today.